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Ferrari Strengthens Tie with Historic F1 Sponsor for Future Success
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Highlights
- Ferrari extends partnership with Philip Morris, over 50 years strong
- Philip Morris’s ZYN brand to appear at Abu Dhabi Grand Prix
- Partnership evolved from cigarette branding to smoke-free product focus
- Ferrari sits fourth in 2025 constructors’ standings with 382 points
- Abu Dhabi Grand Prix on December 7 concludes 2025 season
Ferrari confirms an extension with Philip Morris International ahead of the Abu Dhabi finale on December 7. The deal spans the Formula 1 operation and the Ferrari Challenge series.
PMI’s ZYN brand appears on the car at selected events, including this weekend in Abu Dhabi, reflecting a broader shift to smoke‑free products and compliant marketing.
The Ferrari–Philip Morris partnership surpasses 50 years and continues under a renewed agreement.
Ferrari’s Marlboro era ends as advertising restrictions tighten in the early 2010s. The team last races as Scuderia Ferrari Marlboro in 2011.
Post‑2011, the collaboration refocuses on technology programmes and responsible marketing. Both parties emphasise discipline, excellence, and innovation to align with evolving regulation and societal expectations.
On track, Ferrari holds fourth in the 2025 constructors’ standings with 382 points. Charles Leclerc sits fifth, while Lewis Hamilton runs sixth in the drivers’ championship.
Ferrari holds fourth in the 2025 constructors’ standings with 382 points.
The deficit to McLaren and Mercedes remains significant. Ferrari targets points consolidation and data gathering in Abu Dhabi to inform winter development and tighten the competitive baseline.
ZYN’s limited placement reflects tight regional regulations and targeted brand objectives. The arrangement supports Ferrari’s commercial strategy without compromising compliance across jurisdictions.
Lorenzo Giorgetti underscores the importance of long‑term vision and innovation within the partnership. The messaging mirrors Ferrari’s broader push for process gains alongside incremental on‑track performance.
ZYN branding will feature at the Abu Dhabi Grand Prix, aligning with smoke‑free product positioning.
The extension blends historical continuity with modern standards, keeping a high‑value alliance intact. With the season concluding in Abu Dhabi, attention shifts to 2026 regulations and ongoing commercial positioning.
Visual Summary
50+ Years of Evolution:
Ferrari & Philip Morris adapt iconic partnership
from Marlboro to ZYN
#4
Constructors
382 pts
🏎️
Leclerc #5
Hamilton #6
🏁
Leclerc #5
Hamilton #6
🏁
Chasing McLaren & Mercedes
Finale
Abu Dhabi
Dec 7
Iconic partnership adapts:
from classic 🚬 Marlboro
branding, to 💡 ZYN for a new era.
Daniel Miller reports on Formula 1 Grand Prix weekends with race-day analysis, team-radio highlights, and point-standings updates. He explains power-unit upgrades, aerodynamic developments, and driver rivalries in straightforward, SEO-friendly language for a global F1 audience.
