Red Bull Unveils Exciting New Official F1 Partnership

Red Bull unveils a new partnership bringing McDonald’s into Formula 1 for the first time, with branding on RB21s at the São Paulo Grand Prix in Brazil.

The debut aligns McDonald’s with Max Verstappen and Yuki Tsunoda, expanding F1’s commercial roster while Red Bull targets a stronger finish to the 2025 campaign.

Logos appear on the halo and within the garage, consistent with permitted branding zones. A São Paulo restaurant becomes a ‘Red Bull pitstop’ drive‑through for the campaign.

From October 21, Red Bull products roll out across Brazilian McDonald’s for eight weeks, adding retail touchpoints to amplify the weekend footprint and post‑race visibility.

On‑track context matters. Verstappen sits third in the standings on 306 points. Red Bull holds fourth with 331, making São Paulo vital for momentum.

The race at Autódromo José Carlos Pace runs November 9, following Mexico on October 26 and preceding Las Vegas and Qatar later in November.

Rivals set the benchmark. McLaren leads both championships, with Oscar Piastri on 346 points and Lando Norris on 332, shaping the competitive reference for Red Bull.

Fan activations extend beyond the circuit with public shows and a bespoke cartoon, consistent with Red Bull’s model of building loyalty through accessible, repeatable content.

The halo placement ensures constant exposure on onboard and pit‑lane shots, while garage signage maximizes broadcast dwell time and sponsor recall.

Commercially, the tie‑up targets Brazil’s large fanbase and high street penetration, aiming for measurable uplift in impressions, footfall, and social engagement across the campaign window.

As the season enters its decisive phase, Red Bull balances performance objectives with partner delivery, seeking competitive gains while sustaining off‑track momentum.

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Daniel Miller

Daniel Miller reports on Formula 1 Grand Prix weekends with race-day analysis, team-radio highlights, and point-standings updates. He explains power-unit upgrades, aerodynamic developments, and driver rivalries in straightforward, SEO-friendly language for a global F1 audience.